Penggunaan Pemasaran Digital (digital marketing) Sebagai Pendukung Pengembangan Usaha Pada Kelompok Pengrajin Anoa Art

  • Patta Hindi Asis UM Kendari
  • Marjani Marjani UM Kendari
  • Andi Awaluddin Ma’ruf UM Kendari
Keywords: Pemasaran digital;, ekonomi kreatif;, limbah kayu

Abstract

This community service aims to reveal benefits of online marketing to small enterprise namely Anoa Art group that implementing of digital marketing has brought a significant change both of knowledge and income. The method of this activity is collaboration of several parties such as local government, Anoa Art members, and university (UM Kendari). Data collection was carried out by a two-way focus group discussion between a team and Anoa Art craftsmen who accounted for 30 members. The results show that the online marketing has changed of perception of Anoa Art members that how to maximize strategy of marketing in internet tools such as a marketplace, social media, and product design. Moreover products of Anoar Art have reached a wider market significantly. Interestingly, this community service are motivated of craftsmen groups to use social media as a marketing strategy.

 

Published
2020-02-08
How to Cite
Asis, P., Marjani, M., & Ma’ruf, A. (2020). Penggunaan Pemasaran Digital (digital marketing) Sebagai Pendukung Pengembangan Usaha Pada Kelompok Pengrajin Anoa Art. CARADDE: Jurnal Pengabdian Kepada Masyarakat, 2(2). https://doi.org/10.31960/caradde.v2i2.344
Section
Article in Press