TY - JOUR AU - Asis, Patta Hindi AU - Marjani, Marjani AU - Ma’ruf, Andi Awaluddin PY - 2020/02/08 Y2 - 2024/03/29 TI - Penggunaan Pemasaran Digital (Digital Marketing) Sebagai Pendukung Pengembangan Usaha Pada Kelompok Pengrajin Anoa Art JF - CARADDE: Jurnal Pengabdian Kepada Masyarakat JA - j. caradde. VL - 2 IS - 2 SE - DO - 10.31960/caradde.v2i2.344 UR - https://journal.ilininstitute.com/index.php/caradde/article/view/344 SP - 345-352 AB - <p><em>The purpose of this PKM is to overcome the problems of partners by implementing digital marketing and fostering innovation in economic value products so that their craft products can reach a broad target market. Through a participatory approach, the implementation of activities in the group of craftsmen together collaborate to find solutions using digital marketing methods of craft products. Collaboration uses multi-stakeholder campuses, partner groups, professionals, and the government in formulating and finding solutions to the problems of craftsmen groups in the village of Pangan Jaya. As a result, using online marketing through the website, whatsapp messaging applications, facebook and Instagram products sold significantly increased and marketing of craft products has reached a wider market.</em></p> ER -