Penyelenggaraan “Hari Pasar” sebagai Usaha Membangun Semangat Kebangsaan dan Menciptakan Peluang Usaha

Abstract

Indonesian society is currently facing challenging times; widespread layoffs, economic hardship, and declining household economic conditions are issues requiring solutions. This Community Service (PkM) initiative aimed to contribute to boosting national spirit and creating business opportunities for residents by organizing a "Market Day" event coinciding with the 80th anniversary of the Republic of Indonesia. The project employed a qualitative field-based methodology, involving collaboration among the Community Association (RW) board, the *Festival Merdeka* (Independence Festival) committee, and both government and private sector entities. Data collection was conducted through observation and in-depth interviews with committee representatives, RW officials, residents, and business owners. The results indicate that residents were highly appreciative of the "Market Day" event, which fostered a sense of community togetherness. Participants gained knowledge, insights, skills, entrepreneurial opportunities, income, and new customers, while the government highly commended the committee for organizing the event. In conclusion, the Community Service activity successfully fostered a sense of community, cultivated a spirit of patriotism, and boosted entrepreneurial enthusiasm.