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Submitted
May 29, 2025
Accepted
Jul 31, 2025
Published
Sep 3, 2025
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Abstract

Tujuan dari program pengabdian ini adalah untuk memberdayakan pelaku UMKM perempuan di Kecamatan Kalianda dan Ketapang melalui peningkatan literasi digital dan keterampilan pemasaran berbasis teknologi guna memperluas akses pasar dan memperkuat kontribusi mereka dalam ekonomi lokal. Program ini dilaksanakan dengan pendekatan Participatory Action Research (PAR) yang melibatkan partisipasi aktif pelaku UMKM dalam setiap tahap kegiatan. Hasil pengabdian menunjukkan peningkatan signifikan dalam keterampilan digital, seperti desain grafis, pembuatan konten video, dan strategi pemasaran online, yang berdampak pada peningkatan omzet serta keberhasilan digitalisasi usaha, terutama di Kecamatan Kalianda.

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Pemberdayaan UMKM Digital Marketing

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Malik, A., Hendriyadi, Hanif, Satria, F., Moh mukri, & Asriani. (2025). Pemberdayaan UMKM Perempuan Melalui Digital Marketing Di Kabupaten Lampung Selatan. CARADDE: Jurnal Pengabdian Kepada Masyarakat, 8(1), 149-159. https://doi.org/10.31960/caradde.v8i1.3011
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